A core social media buying source for broad reach, audience segmentation and scalable traffic acquisition.
28%Traffic mix
52.7%Modeled ROI
In-house media buying · Search traffic
An in-house media buying engine for search traffic.
Our media buying team acquires traffic across social, native, search and publisher sources, then optimizes the route from click to landing experience and search feed revenue.
01Media source planning
02In-house media buying
03Search feed routing
04Traffic & ROI optimization
Our approach
Search arbitrage starts with disciplined media buying.
The in-house team manages the full traffic path: media source, campaign, creative, landing experience, search feed, revenue and scaling decisions.
- Media source selection based on traffic intent and economics.
- In-house campaign, creative and landing-page testing.
- Source-level spend, traffic quality and feed revenue monitoring.
- Continuous bid, budget, placement and traffic routing optimization.
In-house traffic buying flow
1. Media sourceTraffic
2. Media buyingCampaign
3. Search feedRevenue
4. Network scalingOptimize
In-house buying intelligence
How the media buying desk monitors spend, traffic and monetization.
The dashboard connects media spend, traffic allocation, source-level ROI and search feed revenue in one operating view.
In-house media spend$4.96MRepresentative traffic acquisition investment managed through the buying desk.
Search feed revenue$7.91MIllustrative search monetization output from the same traffic period.
Blended media ROI+59.5%Modeled return measured against in-house media buying spend.
Active media sources5Social, native and search traffic sources represented below.
Annual performance overview
In-House Media Spend vs. Search Feed Revenue
12-month model
Media source allocation
Traffic Source Mix
Media buying efficiency
ROI by Traffic Source
Source economics
Representative daily view
Daily Media Cost and Search Feed Revenue
| Source | Daily Cost | Search Feed Revenue | ROI | Status |
|---|---|---|---|---|
| Facebook | $4,432 | $6,769 | +52.7% | Stable |
 TikTok | $2,803 | $5,534 | +97.4% | High return |
 Taboola | $3,873 | $5,956 | +53.8% | Stable |
 Outbrain | $3,145 | $5,876 | +86.8% | Scaling |
 Google | $5,128 | $8,124 | +58.4% | Stable |
Traffic network
How key media sources contribute to the wider traffic network.
Each source is managed by the in-house buying team as part of a diversified media and traffic acquisition mix.
TikTok
A creative-led traffic source managed through rapid testing, budget control and in-house optimization cycles.
21%Traffic mix
97.4%Modeled ROI
Taboola
A native media buying source connecting publisher traffic with content-led landing experiences and search demand.
19%Traffic mix
53.8%Modeled ROI
Outbrain
Publisher-network traffic used for intent-building journeys, search feed routing and controlled scale testing.
15%Traffic mix
86.8%Modeled ROI
Core components
The in-house media buying and traffic operating model.
Media source, spend, traffic quality, landing experience and search revenue are managed as one end-to-end system.
A
Media Source Planning
Match the offer and target market with suitable social, native, search and publisher traffic sources.
B
In-House Traffic Buying
Launch and manage campaigns directly through the internal media buying team.
C
Landing Experience
Build responsive pages aligned with traffic source, creative message and search intent.
D
Search Feed Monetization
Route relevant traffic into supported search and advertiser demand environments.
E
Traffic Quality Control
Monitor source, placement, engagement, revenue and anomalies that may affect traffic quality.
F
Budget & Network Scaling
Use source-level performance signals to expand budgets, markets and traffic coverage over time.